The latest commentary, analysis, and perspectives from our columnists.
The digital landscape for legal client acquisition has undergone significant changes in recent years. Search engine optimization (SEO) for law firms now operates in an environment shaped by artificial intelligence and advanced search algorithms. These technological advances have introduced both new challenges and opportunities for…
In the digital age, a lawyer’s online presence extends beyond a firm bio or LinkedIn profile. A strong, independent digital asset is crucial for personal branding, professional growth, and audience building. While I’ve written over at Publish.Law about how Ghost CMS is an excellent platform…
Legal publishing isn’t just about writing great content; it’s about ensuring the right people can find it. Too often, legal professionals focus solely on what they publish, overlooking the foundation that determines whether their work is discoverable, accessible, and performant. That foundation is technical SEO.…
The way legal professionals connect online is changing. Social media isn’t just about broadcasting content—it’s about engaging with the right people in meaningful ways. Mastodon provides an alternative to traditional, algorithm-driven platforms, offering a decentralized, user-driven space that fosters genuine connections. At publish.law, we’ve created…
